![](http://drawger.com/billmayer/images/0677779396.jpg)
I was pretty thrilled to get a call from SooJin Bizelli I had been seeing her name on every award I had run across recently. She is so smart and such a good designer. My intern Sojung told me how famous this art director was, She said "Oooo SooJin, she's really famous..." This is not a great way to start on a job, feeling really nervous about doing a good enough job, But SooJin is so easy and so good at direction it made it a pleasure to work through. She tells me that the last piece was one James Yang did and it ended up on the cover of 3x3, now I am panicking....she asks for at least three ideas. Once I got started everthing flowed like normal, I sent her thirty-four thumbnails . Looking back on these little sketches, there is some pretty fun stuff in here. I know such a cliché ,but I just couldn't resist...
![](http://drawger.com/billmayer/images/3848952108.jpg)
I have bee trying to figure out where these ideas come from. Seems more like a stream of consciousness, some make sense and some are well , where did that come from...
![](http://drawger.com/billmayer/images/9377140084.jpg)
there were two ideas she liked the screaming face and the bumps on the head.....sketched them both up so she could decide...
![](http://drawger.com/billmayer/images/8185166538.jpg)
Here's the sketch....
![](http://drawger.com/billmayer/images/0564190866.png)
In one version I tried adding numbers to reinforce the "Ten things you keep doing wrong"
I so enjoyed this job ,it was fun and the image ,even though I really wanted to do somthing stronger for her, it still turned out well and got in 3x3,SILA and SINY. now she tells me " good friend (freelancer) Maynard Kay did that layout. ? So Big thanks to Maynard, Great job, I had the pleasure of finally meeting SooJin in Atalnta at SCAD reciently , the first thing she did was remind me that I had turned her down on a job she called me about back in the mid nineties, Yikes, these stories keep following me around.... Anyway this was a ton of fun.
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